23.10.2015

The business story about three envelopes


A fellow was hired as the new CEO of a large high tech corporation. The CEO who was stepping down met with him privately and presented him with three numbered envelopes. «Open these if you run up against a problem you don’t think you can solve,» he said.

Well, things went along pretty smoothly, but six months later, sales took a downturn and he was really catching a lot of heat. So, he remembered the envelopes. He went to his drawer and took out the first envelope. The message read, «Blame your predecessor.»

The new CEO called a press conference and tactfully laid the blame at the feet of the previous CEO. Satisfied with his comments, the press — and Wall Street — responded positively, sales began to pick up and the problem was soon behind him.

About a year later, the company was again experiencing a slight dip in sales, combined with serious product problems. It was time for the CEO to open the second envelope. The message read, «Reorganize.» So he did, and the company quickly rebounded.

After several consecutive profitable quarters, the company once again fell on difficult times. The CEO went to his office, closed the door and opened the third envelope.

The message said, «Prepare three envelopes.»

 

Vocabulary

Be hired

CEO (Chief Executive Officer)

Step down

Meet privately

Envelope

Run up against a problem

Solve

Go smoothly

Take a downturn

Catch a lot of heat

Blame

Predecessor

Lay the blame

Pick up (about sales)

Slight dip in sales

Rebound

Profitable quarters

Быть нанятым

Генеральный директор

Уступать

Встречаться тет-а-тет

Конверт

Столкнуться с проблемой

Решать

Идти гладко

Пойти на спад

Попотеть

Обвинять

Предшественник

Возлагать вину

Пойти в гору

Небольшое падение продаж

Восстанавливаться

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