The workshop on marketing management for Volga-Dnepr Airlines personnel was held on February 9 in Ulyanovsk. Conducted by Denis Gliznoutsa, vice president on special projects, it was run within “the Pro” School aimed at development of operational management reserve.

Before the training participants could forward their questions to the trainer and get the answers to them. According to the trainer the workshop was run in the most efficient format for knowledge sharing.

During the workshop the reservists were presented with different types of marketing and the way they could be implemented in the company. They also analyzed the marketing strategies which were both very financially beneficial for the company and strengthened its position in the market.

– I liked the seminar format. The training was vibrant, well-illustrated, run in one breath. – shared Sergey Garanin, head of the protocol group. – Now I understand what top-marketing is and how it is managed at different levels. By the example of 130 tonnes transportation Denis made it clear that word “no” was unacceptable for the customer. This is the first rule I shared with the colleagues of my department after the training.

– Firstly, it was really interesting. There were a lot of good examples from the trainer’s experience, – says Kamil Khabibulin, leading specialist on working with providers. – Three hours went unnoticed! Secondly, the subject matter itself is very vibrant, you can discuss it endlessly. Thanks to Denis I learned that marketing was not just about studying and analyzing the market, it was a real science where books were not enough to understand it, it required practical implementation. To my mind, information about top-marketing was properly placed. This communication model allows reaching much better results at all levels. I was pleasantly surprised to learn that working on a contract salesmen don’t just promote the company services, they study the customer thoroughly to find ways for cost reduction. In general the workshop very interesting and useful!

– I really enjoyed participating in this workshop, – says Oksana Meronen, head of quality service. – In the airline we are not faced with the function of “pure” marketing, so I was very interested in the subject matter and the trainer, and the result justified my expectations! Also, it wasn’t lecturing, it was run in the format of knowledge and experience sharing which made it exciting and comprehensible.

– It was a very interesting and useful workshop, – comments Anton Antonovich, head of customer service. – It wasn’t pure theory, it was well illustrated with real cases which I heard of but due to some circumstances couldn’t dig deep. I left the classroom with a lot to think over, to aim at, to apply at the working place, to analyze retrospectively what could have been done differently if I had attended this seminar earlier.