“What’s in it for me?” or The Secret of an Elevator Pitch

Elevator pitch is a slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the idea that the speech should be made in the short time period of an elevator ride, usually 20-60 seconds.

Dos and Don’ts of an Elevator Pitch

Imagine for a moment that you get into an elevator and you meet the person you’ve been meaning to talk to about your business. You have just 30-60 seconds to convey your business idea. What do you say? Here are the keys: 

Another Handy Tool for Your Pitch!

Forbes Contributor Carmine Gallo provides another pitch tool. Watch the video to learnhow to pitch anything in 15 seconds using a Message Map