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“What’s in it for me?” or The Secret of an Elevator Pitch

17.10.2018

Elevator pitch is a slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the idea that the speech should be made in the short time period of an elevator ride, usually 20-60 seconds. Dos and Don’ts of an Elevator Pitch Imagine for a moment that you get into an elevator and you meet …

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