- Main goal: co-existence of top managers and commercial specialists. To make the school the intersection zone and communicate on permanent basis.
- Aim: to make top-managers’ vision coincide with commercial personnel’s one. It can differ in the levels but not in the essence. Top-managers present their agreed vision. A backlash.
- To retrieve, send to archives and include into CRM the information on region and industry experience of the group of companies (home tasks, online questionnaires and group work within the school included). To form the base of commercial knowledge according to regions and industries.